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Brand Development & Licensing

who we are


At Boom we are passionate about design and product. It is our mission to work with beautiful and creative brands to deliver innovative products that will excite retailers and consumers.

Established by Anna Cartwright, Boom Licensing Ltd is a new kind of licensing agency. With a background in Design Management, Anna spent seven years working for prestigious retailers including LK Bennett, Habitat, The Conran Shop and Urban Outfitters before starting a career in licensing.

During the following ten years, Anna managed a wide range of high end brands including Andy Warhol, Jack Daniel's, Jaguar, Harley-Davidson and Alan Titchmarsh before founding Boom Licensing in April 2012.

Licensing Women of the Year


what we do


Boom offers a wide range of services including:

  • Full service agency representation
  • Licensing and brand consultancy
  • Licensing strategy development
  • Design and approval management
  • Sourcing of potential partners
  • Royalty administration
  • Retail and marketing support
  • Category and territory research