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Brand Development & Licensing

Florence Broadhurst

Florence Broadhurst Florence Broadhurst Egrets and Japanese Floral designs is one of Australia's national treasures. Her iconic archive of ground breaking print designs has been a major design influence for over five decades.

From her humble beginnings in Australia’s rural Queensland, to her death in 1977 at the age of 78, Florence lived a series of vivid, exciting lives. She spent the roaring twenties performing across the Far East's colonial reaches before running a finishing school in Shanghai. On moving to England she reinvented herself as 'Madame Pellier', a French couturier, based on London’s Bond Street.

She moved back to Australia as an aristocratic English lady; an entrepreneur, society figurehead and landscape painter. At the age of 60, she launched her defining venture - an internationally successful, luxury, hand-print wallpaper business.

Broadhurst's distinctively bold and timeless designs are now gaining the high profile and global recognition they deserve, gracing the world's most influential magazines; including Architectural Digest, Vogue, Vanity Fair, Elle Décor, Elle Decoration, and Wallpaper. Her work can be found worldwide; from London nightclubs Madame JoJos and Escape to Donald Trump's International Hotel in Las Vegas.

Time Magazine listed Broadhurst in its "Design 100" as one of the people behind today's most influential designs.

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Territory: Europe

  • Interior with Florence Broadhurst Honeycomb design
  • Interior with Florence Broadhurst Ikeda design
  • Interior with Florence Broadhurst Japanese Bamboo design
  • Mirror with Florence Broadhurst Japanese Floral design
  • Interior with Florence Broadhurst Octagonal design